Donut King x Nestle: 'Happy Mistake'
Ever wondered how Smarties ended up on a choccy donut?
Well, now you know.
We created this fun tactical campaign for Donut King to launch their collaboration with Nestle, aimed at a more ‘adult’ market.
My role: Creative, Art Direction
Client: Donut King
Creative: Timothy Batterham / Nicole Conway
Copywriter: Nicole Conway
Executive Creative Director: Matt Batten
Production: Bright Works