Donut King x Nestle: 'Happy Mistake'


Ever wondered how Smarties ended up on a choccy donut?
Well, now you know.

We created this fun tactical campaign for Donut King to launch their collaboration with Nestle, aimed at a more ‘adult’ market.


My role: Creative, Art Direction

Client: Donut King
Agency: Edge
Creative: Timothy Batterham / Nicole Conway
Copywriter: Nicole Conway
Executive Creative Director: Matt Batten
Production: Bright Works