Landcom 'Home' Conference

About:

Branding concept for Landcom's 2012 'Home' Sustainability Conference held each year at the Waterview Convention Centre, Bicentennial Park.

The concept focused on creating a clear and bold identity by using the simplest breakdown of what a 'home' is - walls and a roof. This simple iconography was linked with a bespoke, hero, stencil font which represents re-cycling and sustainability. The stencil concept was rolled out through various brand touch points.

Details:

My role: Creative, Art Direction, Digital 

Client: Landcom
Agency: Naked Communications
Creative Director: Dan Mercer / Sesh Moodley

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