NRL Junior League: 'A Different League'

About:

NRL had a problem. Parents were hesitant to enrol their kids into the Junior League due to the polarising nature of the big boys game. Obviously, this could cause problems for NRL in the long run.

So we figured, who better to sell this fact that the junior league version of the sport is much tamer than it's older sibling than the loveable munchkins who play the sport themselves (literally - they were real NRL kids).

Details:

My role: Creative, Art Direction

Client: NRL
Agency: Archibald Williams
Year: 2016
Creative: Timothy Batterham / Louise Evans / Nicole Conway
Copywriter: Louise Evans / Nicole Conway
Executive Creative Director: Matt Gilmour
Director: Josh Logue
Music: Electric Sheep

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