With a growing popularity and ever increasing demand it was time for jewellery company, Recreational, to develop what the brand stood for and refine it's brand mark.
The logo itself wasn't to vary far from the original for recognisability. The rest of the brand was created around the brand ideals of being 'cheeky, quirky, fun and affordable'. We brought this idea to life in a fun way by connecting it to affordable day-to-day products in interesting ways.
My role: Creative, Art Direction, Design
Client: Recreational Studio
Photography: Anna Pogossova